Back to Faculty of Business Administration
Business AdministrationManagement and Marketing
Proficiency in Brand Marketing
Develops advanced brand marketing expertise for marketing and sales professionals.
Program Details
Credential
Professional Certificate
Level
Graduate
Total Credits
12 Credits
Who Should Enroll
- Bachelor degree holders with marketing/sales experience
- MBA or master degree holders
- Other degrees with departmental consent
Learning Outcomes
Upon completing this program, you will be able to:
- 1Design and manage brand strategies.
- 2Integrate brand management with overall business planning.
- 3Lead marketing teams at a brand or product line level.
Curriculum Topics
Brand management concepts and frameworks
Market analysis and segmentation
Brand positioning and communication
Measurement of brand performance
Related Programs
Interactive Operation Manager
6 Credits • Graduate / Professional
Proficiency in International Business Management
12 Credits • Graduate
Need Guidance?
Our academic advisors can help you choose the right program for your career goals.
Contact an Advisor